Everybody Get Loud: Consumer Generated Content Monitoring
Joanne Jacobs, Joanne Jacobs Consulting
Date 28th Feb 2008, 10am-12pm
Where: The Lighthouse, Gallery 5
Cost: Free
Description:
In an age where a blog post or a video on YouTube is challenging mainstream media as a source for global attention, it becomes increasingly important for business and the community to be aware of what is happening online in social networking spaces. But when MySpace has 200 million users, and Facebook 55 million, YouTube has around 57 million videos uploaded, and consumers are spending more and more time on their PC instead of in front of the television, there is also the confusion of choice: how do you track what consumers are accessing? How do you maintain corporate reputation in a mass of unmitigated opinion? How do you determine what is useful commentary from what is mere chatter?
Understanding how to read consumer generated content requires a strategic approach, and in this presentation, Joanne Jacobs explores the tools that are available to monitor content and assess the impact it has on a firm or interest group. She also provides a framework for participating in the wild frontier of content generation, and she explores how both virtual and physical spaces can be designed to encourage that participation.
Biography:
Joanne is a private consultant working in User-Led technologies. Her clients have ranged from small businesses and non-profits, to major marketing and communications organisations and technology research groups. Her areas of expertise are focused on emerging technology policy and practice, including issues of electronic business, interactivity and social software. She has enjoyed a long career as a university academic, teaching in communications and strategic use of information technology. Until January 2007 she was a lecturer at the Brisbane Graduate School of Business at QUT, and a Program Manager at the Australasian Cooperative Research Centre for Interaction Design.
Joanne speaks on a variety of topics for professional associations, academic conferences and professional development seminars in the technology and communications sphere, as well as publishing articles in academic and industry journals. She also makes appearances as expert commentary for Australian radio & television, and is regarded as a pioneer in information technology communication in the community. For these reasons she was appointed Creative Director of the Young Networks Foundation, an organisation committed to educating youth on video production for the web and exhibiting their works.
Joanne has participated in national think tanks on information and communication technology policies in Australia, and has acted in Board roles for new media initiatives and technology-oriented companies. In November 2007, 35 year old Joanne was awarded a Commendation in the prestigious Pearcey Awards for innovative and pioneering achievement and contribution to research and development in information technology. She was appointed by the Premier of Queensland in Australia to be an Advisor for the Brisbane Ideas Festival held in April 2006, and was reappointed as an Advisor for the 2008/9 Ideas Festival.
Joanne has recently moved to the UK on a highly skilled migrant program visa and is applying her expertise in social networking to assist UK businesses in strategic deployment of emerging technologies and improving stakeholder engagement.
To reserve a place contact Event Manager, Yvonne Kincaid at [email protected] ,call 0141 225 0103, or book now. Please note that places are limited and are allocated on a first come, first served basis.
